OTTO is a comprehensive mobile application designed for a modern food truck and delivery service. The project focuses on bridging the gap between the playful, spontaneous nature of street food and the efficiency of a high-end digital ordering platform. The goal was to create a high-conversion interface that makes browsing deals and customizing orders intuitive and visually appetizing.
Street food apps often feel cluttered or overly utilitarian. The challenge was to maintain a strong brand identity (using the OTTO mascot) while ensuring that the “Add to Cart” journey was as friction-less as possible for users on the go.
